Implikasi Model Komunikasi Sadharanikaran Bagi Siar Dharma Di Era Millenial

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I Gusti Ayu Agung Manik Wulandari

Abstract

Many communication models have been developed in this Millennial era, however, Hinduism society has not realized yet that they have their own concept of communication model which is written on Natyasastra text. This study aims to analyze the implication of Sadharanikaran communication model for Dharma broadcasts in the Millennial era. The type of study is qualitative using a philosophical and sociological approach. The method used to collect the data is Focus Group Discussion (FGD) and interview. Data types and sources in this study used primary data sources in the form of Natyasastra text, and secondary data sources in the form of library books, articles, and expert sources. The method used to analyze the data is hermeneutic analysis. The instrument used in this study was the researcher as the main instrument. The data analysis technique used is descriptive qualitative analysis. Based on the data analysis of the research results, there are implications of the Sadharanikaran communication model on the Dharma broadcast in the Millennial Era. Through the Sadharanikaran communication model, one can learn Hindu communication and modern public speaking. Good organization of Hindu broadcast content is able to provide enlightenment for people and contribute to Hindu broadcasting in the country.

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How to Cite
I Gusti Ayu Agung Manik Wulandari. (2020). Implikasi Model Komunikasi Sadharanikaran Bagi Siar Dharma Di Era Millenial. Danapati: Jurnal Ilmu Komunikasi, 1(1), 106-117. Retrieved from http://jurnal.ekadanta.org/index.php/danapati/article/view/101
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