Efektivitas CSR (Corporate Social Responsibility) Dalam Praktik Public Relations

Main Article Content

Wayan Supada

Abstract

The implementation of CSR in Indonesia is increasing both in quantity and quality. In practice, the CSR program is highly influenced by a competent public relations (PR) practitioner and CSR Officers who are able to formulate strategies that are right on target and in accordance with the needs or expectations of the community. The implementation of CSR activities is an important component in the public relations agenda so that PR practitioners are able to develop strategies to build corporate image. The good image obtained by the company will increase community support for the company's existence in its social environment. This is not only beneficial for the company but also for the people in the company. The good image of the company will cause its own benefits which are not directly for the achievement of profits but are direct for the social existence of change. This paper uses a literature review to understand this topic.


 

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How to Cite
Wayan Supada. (2020). Efektivitas CSR (Corporate Social Responsibility) Dalam Praktik Public Relations. Danapati: Jurnal Ilmu Komunikasi, 1(1), 35-46. Retrieved from http://jurnal.ekadanta.org/index.php/danapati/article/view/32
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